Wednesday, 2 October 2013

Quantum of Solace opening analysis

2.00 minutes only
The opening of Quantum of Solace is heavily based towards a male audience, this is because there are a number of props in the scene such as the very fast car in the aston martin, which is seen as a classic Bond car and many fans of the series would be very excited to see Bonds car, they also use of guns and gadgets, which is a key convention of the action genre, this would be very attractive for fans of this genre and the male audience as they usually enjoy seeing action with guns. The clever use of the tunnel lighting allows the transition between shots very smooth, this makes the sequence very mysterious as we aren't sure what's going on, as the audience doesn't see everything in shot. The editing between shots is also very fast as the scene becomes a fast pace car chase, which is what we expect from action film like James Bond, this adds tension and danger as the audience would want to know what happens next. The camera shots used include an establishing shot, this helps the audience see the setting to be in an exotic location, but we aren't sure where, this is adds mystery to the scene as we aren't sure where he is until later in the clip, this is a key convention in action films as we like to think that special agents are far away on exotic islands. They also use a number of close ups on James Bond, this helps the audience see his fascial expressions and we also get the idea of how he is driving. The costumes used by Bond are very sharp and suggests that he is very important, and it also shows that he is clearly a spy as we would expect them to be paid well or given suits to let them blend in, The bad guys are wearing black clothing suggesting to the audience that they are basic antagonists and are not important to the storyline. There is also a lack of dialogue in the scene, this takes our attention to the action that is going on in the scene rather than anything the characters might be saying or doing.

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