The opening from the ring is very dark and gloomy with very little lighting and suggests the film is set at night time which would make the audience very scared if there watching the film at night. There is also use of close ups of the girls face to show the audience her reactions to things and to show were she is looking there is also a first person shots. The movie is made scarier by the use of the TV in both the living room and bedroom as something to be scared of this is in-line with the features of many horror films as they use things that aren't meant to be scary and make them scary. There is a relatively slow pace to editing as shots are very long this could be used to build up tension in the audience and to build them up to a fast paced action scene. There is also the use of digetic sound in the scene which is used effectively as the TV crackling would make the audience think something bad was going to happen, while the women in the clip hasn't got any idea what it is and begins to blame her friend, also the TV turns itself back on after she turns it off which adds to the tension and gives us the idea that something supernatural is occurring. Near the end of the scene the pace of editing is very quick with lots of images appearing on screen and makes the audience confused as they aren't sure what just happened.
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